Behind the Scenes of a Magical Summer: Book Releases, Author Tools, and Big Dreams
🥳 Small Win, Big Momentum!
Before I dive into all the behind-the-scenes updates, I just have to share a quick moment of author joy — The Subtle Art of Selling Books has officially climbed the Amazon charts and is now ranking in multiple Top 100 categories! 🎉
Just published last month (July 2025), this guide was written to help indie authors market smarter, not harder, and it's such a thrill to see it connecting with readers and gaining traction.
📘 Check it out here: The Subtle Art of Selling Books on Amazon
Now… on to all the magic that’s been unfolding behind the scenes this summer 👇
✨ A Season of Creativity, Strategy & Momentum
Whew! It’s been a whirlwind of productivity over here, and I’m so excited to finally bring you up to speed on all the magic that’s been happening in my author life. From major Amazon updates to powerful Facebook ad testing, plus new books, rebranded listings, and newsletter growth strategies—this has been one of my most impactful seasons yet.
Let’s dive into what’s been going on—and what’s still to come!
📚 New Books + Pre-Orders Galore!
This summer, I’ve officially launched or scheduled pre-orders for multiple titles across my three active fiction brands:
- 🧙♂️ Jack Mac Paidin Universe
- Angel Touched (Pre-Order: Nov 15, 2025)
- Relaunch of Jack Mac Paidin and the Golden Telescope (Sept 9, 2025)
- Books 2–4 scheduled shortly after
- Upcoming: Demon Realm spin-off trilogy
- 🪓 Throne of Runes – Viking Queen Series
- Throne of Runes (Pre-Order: Jan 24, 2026)
- Enemies-to-lovers fantasy romance infused with Norse mythology, rune magic, and a fierce, hidden-royalty heroine
- 🌀 Isabella the Invisible Series
- Isabella the Invisible and the Sumerian Sorceress is now available for Pre-Order
- Blends ancient curses, time travel, and a bold teen heroine with a magical twist
🌟 If you haven't already, check out my full list of books on Amazon or visit my central author hub at TracyPartridgeJohnson.com.
🛠️ A+ Content Rollout + Listing Optimization
I’ve been deep in the trenches updating my Amazon listings for dozens of my titles—starting with my coloring books, kids’ journals, and paperback planners.
What’s been happening:
- New, reader-focused book descriptions
- Strategic keyword and category updates for better visibility
- Optimized pricing strategies (hello $7.99–$8.99 sweet spot!)
- ✨ My first fully designed A+ Content modules now LIVE!
🎯 These upgrades are designed to help each book shine on its own and stand out on Amazon, without relying heavily on social media promotion.
📈 Facebook Ad Insights + Author Platform Growth
Although I’ve been craving a more introverted, writing-focused lifestyle lately (anyone else feel social media burnout?), I’ve been testing a few targeted Facebook ads to see what’s really working.
🚀 Results so far:
- A +78.8% increase in reach over the last 28 days
- Link clicks performing 64.6% better than photo posts
- 90% of reach is now non-followers, expanding visibility beyond my loyal audience
I'm running an ongoing ad for my nonfiction title, The Subtle Art of Selling Books, and exploring how minimal ad spend can generate meaningful traffic and—hopefully—sales.
💌 Newsletter Freebie in the Works
I’m currently developing an irresistible lead magnet to grow my email list with more engaged, fantasy-loving readers. Potential freebie options include:
- An exclusive prequel chapter or origin story tied to one of my series
- A reader bundle featuring early access to character art, lore maps, or deleted scenes
- A printable or digital “magic journal” inspired by my fantasy worlds
Be sure to visit my website, TracyPartridgeJohnson.com, often, and be among the first to grab the upcoming gift when it’s ready!
🎨 Other Creative Highlights
When I’m not elbow-deep in book edits, Amazon back-end updates, and author-client projects, I’ve also been:
- Playing with pastel portrait art (and loving the results!)
- Updating my branding with new Pixar-style imagery and magical flair
- Streamlining my work schedule to prioritize writing, rest, and alignment
💫 Final Thoughts
My goal moving forward?
To focus less on algorithm-chasing and more on soul-led storytelling, streamlined systems, and passive book sales that support a sustainable, joyful author career.
Thank you for following my journey. Your support means the world, and I can’t wait to share more stories—both on the page and behind the scenes.